Muhammad Sami Ullah ยท AI Workflow Automation Discuss a Workflow

Lead Segmentation and AI Scoring

A practical system that separates serious buyers from casual enquiries so the sales team can prioritise the right conversations first.

Built With

n8n Groq AI Google Sheets Gmail JavaScript (Code Node)

Workflow Overview

Lead Segmentation n8n workflow

The Real Problem

A serious buyer ready to move this month and someone just browsing can submit the same enquiry form.

Without a way to tell them apart, both sit in the same queue. The sales team spends equal time on low intent questions and on leads that were ready to close.

What This System Handles

  • 1 Captures and validates each lead
    A webhook receives the form submission. If the email is missing, the lead is logged as incomplete and a 400 response is returned.
  • 2 Classifies by email domain
    The system checks the domain against personal providers such as Gmail, Yahoo, and Outlook, then tags the lead as Personal or Business.
  • 3 Scores buying intent with AI
    Lead details are sent to Groq AI for a 1 to 10 buying intent score. If the AI call fails, the lead is still saved and flagged.
  • 4 Routes and notifies the team
    Personal leads go to one sheet and business leads to another. The sales team gets an email with the details and score.

Designed for Reliability

Duplicate prevention
Matching is done on email. An existing row is updated instead of creating a duplicate.
AI failure fallback
If scoring fails, the lead is still saved and flagged. A missing score is never treated as something else.

Who This Is For

This setup works best for real estate teams, sales teams, and marketing teams that receive mixed inbound leads and need a simple way to prioritise follow up.

Why It Matters

The goal is not to replace sales judgment. The goal is to stop high intent leads from waiting behind low intent enquiries.

The system sorts and scores first. The team still decides how to follow up.

Frequently Asked Questions

How is a lead scored?

Lead details are sent to Groq AI and returned as a buying intent score from 1 to 10.

What if the AI call fails?

The lead is still saved and flagged. The process does not stop just because scoring failed.

How are duplicates handled?

The system matches on email and updates the existing row instead of creating another entry.

Where do leads get stored?

Personal and business leads are routed to separate Google Sheets, and the sales team is notified by email.

Discuss a Similar Workflow

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Source Code